CREATED WITHÂ PURPOSE
BUILT FROMÂ EXPERIENCE
Why AIM Was Created
As certified Athletic Trainers, we spent more than 20 years combined in collegiate athletics helping Division I athletes with injuries, recovery, return to sports, and prevention.
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We saw firsthand the difference it makes when athletes have direct access to sports medicine care from providers who understand their goals and the demands of their sport.Â
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Now we're bringing that same access and level of care to our community.
Through one-on-one, individualized care, we help you get back to
what you enjoy with confidence.
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Marissa Holliday, MEd, ATC, LAT
A certified Athletic Trainer and graduate of the University of Texas, Marissa began her career at Arizona State University where she earned her master's degree and worked with volleyball and gymnastics.Â
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She then spent 12 years at the University of Colorado caring for athletes in volleyball, lacrosse, soccer, tennis, skiing, and golf.Â
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Marissa has also worked in the orthopedic clinic alongside orthopedic surgeons and primary care sports medicine physicians, giving her experience across the full injury process.
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She values getting to know the people she works with and finding the right combination of hands-on treatment, rehab, and movement to help them get back to what they enjoy.Â
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Meet The Founders
Adam Holliday, MEd, ATC, LAT
Adam is a certified Athletic Trainer with experience caring for athletes from the high school level in Kansas and South Carolina to 15 years with Division I football programs. His collegiate career included time at the University of Kansas, the University of Minnesota, and the University of Texas, where he helped care for the football team during its run to the National Championship game. He then spent nine years at the University of Colorado, including five years as the Head Football Athletic Trainer.
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He also worked alongside orthopedic surgeons in the Operating Room, and most recently consulted for 50+ collegiate and pro organizations, helping them analyze athlete data to reduce injuries and improve performance.
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That rare mix of sideline, surgical, and data experience shapes how Adam works today. He combines hands-on care, objective testing, and progressive training so every athlete has a clear, individualized, and measurable plan back to their sport.
